"· Work closely with the wider marketing team to optimise audience strategies. · Ensure budget is spent across performance channels efficiently. · Track and report on key performance indicators of media activity. · Skills in search platforms including; Google AdWords, Bing Ads etc · Understanding of social media advertising across major platforms (Facebook, Google, Twitter, Instagram) · Website Analytics (mostly in Google Analytics) · Keyword Research skills · Experience working on a Performance Media (SEM and Social) strategy"