Writing & Editing: Exceptional writing, proofreading, and editorial skills; ability to convey empathy, authority, and clarity. • Healthcare Literacy: Ideally comfortable with medical or health-related terminology, able to simplify complex concepts. • SEO & CMS Knowledge: Familiarity with keyword research, on-page optimization, and Content Management Systems (e.g., WordPress). • Adaptability: Able to switch between long-form educational articles and short, snappy social media captions while maintaining brand cohesion.