<span style="color:#000000;"><span data-sheets-root="1" style="font-size: 11pt; font-family: Arial;">Plan, execute, and optimize Facebook and Google advertising campaigns to drive brand awareness, lead generation, and conversion.Develop audience targeting strategies based on demographic, behavioral, and psychographic data to ensure campaigns reach the right audience segments.<br/>Create compelling ad creatives, copy, and landing pages to maximize engagement and conversion rates.<br/>Monitor campaign performance, analyze key metrics, and provide actionable insights to refine strategies and improve outcomes.<br/>Conduct A/B testing and experiment with different ad formats, targeting options, and bidding strategies to improve campaign effectiveness.<br/>Collaborate with designers and content creators to ensure visually appealing and cohesive ad creative.<br/>Stay updated with the latest trends and changes in Facebook and Google advertising algorithms and best practices.<br/>Manage advertising budgets, pacing, and allocation to achieve optimal results within set budgets.<br/>Coordinate with other marketing teams to align advertising efforts with overall marketing goals and initiatives.</span></span><span style="color:#000000;"><span data-sheets-root="1" style="font-size: 11pt; font-family: -apple-system, Arial;">As a Digital Marketing Specialist, you will be pivotal in developing and implementing effective online advertising strategies across Facebook and Google platforms. You'll work collaboratively with our marketing team to drive targeted traffic, enhance brand visibility, and optimize campaigns for maximum ROI.</span></span>
"Strong interest in talent acquisition and HR processes. Excellent communication and interpersonal skills. Ability to multitask and manage priorities in a fast-paced environment. Basic understanding of recruitment tools and platforms (LinkedIn, Naukri, etc.). Strong organizational skills and attention to detail. Proficiency in MS Office (Word, Excel, PowerPoint)."
"Possession of creative flair and original thinking. Demonstrable graphic design skills with a strong portfolio Ability to interact, communicate and present ideas with team Up to date with industry leading software and technologies (Example - Figma, Adobe Illustrator, Dreamweaver, Photoshop etc.) Professionalism regarding time, discipline and teamwork "