<ul><li> Develop and implement comprehensive digital marketing strategies to achieve brand visibility and lead generation.</li><li> Plan and execute campaigns across social media, search engines (SEO/SEM), email marketing, and paid digital ads.</li><li> Collaborate with the content team to create compelling content for digital channels: website, social media, blogs, and newsletters.</li><li> Manage DCOIL’s social media presence on platforms like LinkedIn, Instagram, Facebook, and YouTube.</li><li> Monitor the performance of campaigns using tools like Google Analytics, Facebook Insights, and other analytics platforms.</li><li> Drive brand awareness through storytelling, creative campaigns, and innovative digital strategies.</li><li> Ensure all digital media campaigns reflect DCOIL's vision, values, and industry relevance.</li></ul>
This role will be responsible for leading digital transformation, online marketing channels, building website traffic, digital brand presence, and driving acquisitions. The inclement will own all aspects of demand generation marketing for India and South Asia markets. Work closely with members of the marketing verticals in defining the digital road map, strategy, and performance marketing.