The IT category requires skills in "Good experience with Google AdWords, Bing Ads including search, PPC, remarketing and display ads. Experience with paid Social media ads/promotions. Advanced knowledge of social media trends and best practices. Great communication and interpersonal skills. Marketer with experience in generating measurable results. Working knowledge of paid tactics such as audience retargeting/remarketing, promoted posts and look-alike audience targeting. Active and well-rounded personal presence in social media, with a command over each network and their best practices. Ability to build communities on social networks and increase reach and improve conversions.".