<ul> <li> Implement the social media strategy, coordinating with other departments to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture </li> <li> Ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date (in coordination with technical support team) </li> <li> Support execution of social media campaigns and day-to-day activities including creation of messages, securing related content, scheduling and posting messages, and interacting with respondents </li> </ul>