Lead scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.<br/>Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).<br/>Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements.&nbsp;<br/>Own the end-to-end process from inception to deployment for push notifications emails and in-app communications.&nbsp;<br/>Deployment management includes setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes.&nbsp;<br/>Report back on performance, including click-through rates, down-funnel metrics impact. Work with the analytics team on reporting KPIs.&nbsp;<br/>Effectively maintain expectations with stakeholders and meet key deadlines.