The Real Estate category requires skills in "Proficiency in social media marketing (Mandatory skill). Expertise in search engine optimization (SEO) (Mandatory skill) Strong ability in content creation (Mandatory skill) Familiarity with email marketing techniques and platforms Experience with Google Analytics for tracking and reporting website traffic information Knowledge of pay-per-click (PPC) advertising strategies and best practices Excellent copywriting skills for creating compelling and accurate content Understanding of digital advertising metrics and optimization strategies".