<span data-sheets-root="1" style="color: rgb(0, 0, 0); font-size: 10pt; font-family: Arial;">Working closely with the Account Director, Social Media, the Social Media Account Executive is responsible for ongoing management, continuity and execution of social media influence marketing strategy and programs on the behalf of his or her assigned clients. Our Social Media Account Managers works with the Social Media Executives to ensure daily program requirements are being executed and that overall program goals are being met on a daily, weekly and monthly basis (on schedule and on goal). The Social Media Account Executive also proactively ensures issues, successes and key insights are being escalated and reported in a timely manner throughout a client campaign or program. The Account Executive is also responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to the WOM ethics and best practices. The Account Executive will work with the team to identify relevant and targeted influencers as well as the overall outreach strategy, and he or she will be responsible for outreach, coordination and reporting as it relates to overall client objectives.</span>